【2016 IP Summer School】Dr. Zhong Jili talked about Technology Innovation and Company’s IP Strategy under the Background of Chinese IP System and Reform
Source: | Author:Institute of intellectual property | Published time: 2016-07-13 | 883 Views | Share:


IPRI news(reported by Hu Xuanxuan, photoed by Zhu Ge)

At 9:00AM, July 13rd, a topic with a theme on Technology Innovation and Companys IP Strategy under the Background of Chinese IP System and Reform was held in moot court. Dr. Zhong Jili, Vice president and legal counsel of TPK was keynote speaker. Dr. Zhong made a visualized speech based on his rich practice experiences and strategic development of TPK in IP.

 

Dr. Zhong also holds the posts as part-time master advisor, director of China Branch of the fifth International technology license society. At the first beginning, assistant professor Wang Jun hosted the lecture and briefly introduce Dr. Zhongs practice experience.

 

Dr. Zhongs lecture focused on three themes of basic industry and company, IP strategy and IP management, and three steps of IP litigation. He emphasized that the first step of IP litigation should be establishment of IP portfolio, then choice of litigation tool and litigation strategy, e.g. anti-trust defense or counter-litigation. After these two steps, it should be considered when to start and when to finish. methods of defense varies, however it is advisable to choose appropriate defense strategy suitable for companies. Whats more, cost of litigation should also be considered. Sense of patent is essential for development of companies. Only enhancing companies core competition capacity can company win in competition. Videos related to TPK and IP man enriched this lecture.

 

During the lecture, Dr. Zhong also interacted with campers and discussed related issues. Finally, campers applauded to Dr. Zhong for his wonderful speech.